What is search console?
Google Search Console (Previously Google Webmaster Tools) is a free service provided by Google that allows a webmaster to check optimize visibility, indexing status, maintain and monitor your site’s presence in Google Search results. By doing so you will understand how Google views your site and enhance its performance in search results.
Why Search console?
Make sure Google can access your content.
Check your site’s performance in Google Search results.
Crawling is important so submit new content for crawling.
Did some queries cause more traffic to your site than others?
Resolve and remove malware or spam issues to clean your site.
Remove the content that you do not want to show in search results.
Highlight your product price, company contact info, or events in rich search results.
Check the performance of your site on the mobile for the visitors’ searching on mobile.
Content should be creative and monitor so that it delivers visually engaging search results.
Who can use Search Console?
SCO Specialist: If Someone focused on online marketing and improve website ranking or website traffic and make the informed decision about the look of your site’s search results. In Search Console, you can use the information for the technical decision for your website.
A Business owner who delegates: If you don’t know how to use Search Console you should learn it and become familiar with the basics. You must hire your marketing specialist to set up your website with Search Console. It is good to learn all about how your site is performing in search results.
Site Administrator: Being admin, it is important to take care of the healthy operation of your site. Search Console helps you to solve server errors, site load issue and security issues like hacking and malware.