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Scope of Digital Marketing in India and its Future

Scope of Digital Marketing in India

The Scope of Digital marketing in India

The Scope of Digital Marketing in India is Growing Year By Year and its becoming fastest growing industries today. Globally almost $135 has been spending in online advertising In Asia, digital marketing is the leading trend (movement) with over 30% annual growth. According to the latest reports of the eMarketers, the total number of Internet users globally will surpass 3 billion to reach 42.4% of the entire world’s population.

Various worldwide organizations are waking up to the opportunity of this revolutionary medium to fulfill various objects related to the business ranging from Marketing, Sales, Product Development, Research and  CRM (Customer Relation Management). It is the ever-increasing demand created on the demand of skilled digital marketing professionals. According to an article published in Times of India, almost 8 Lakh jobs are expected to be created in digital marketing in the year 2017, so from this you can know about the scope of Digital Marketing in India pretty easily. As per recent Article Published on May 4, 2017, Times of India, demand for jobs in Digital Marketing has exceeded.

Scope Of Digital Marketing in India 2

The above image is showing that how the trend of digitization is increasing day by day. Half of the population means 50% population of the world is well connected with the Internet.66% the population of the world is active on Mobile and 37% population is actively participating in social media activities.

A career in Digital Marketing is considered as a most highly growing career worldwide. According to the survey of Business Insider & Economic Times Survey, Digital Marketing is on the 9th position out of the 10 most in-demand skills. Digital Marketing was the new business method for India till 2010. There is very less brand which considers Digital Marketing as the career. In 2013 only 16% population of the world was using the internet, this figure is increased to 31% in 2014. Now Digital Marketing is playing the very important role for small and big businesses to earn more revenue at low marketing costBeing in India is not a wrong opportunity for the future students who want to pursue their careers in Digital marketing as the scope of digital marketing in India is huge. Now-a-days companies are offering high salary package to India students

Indian Companies are Growing at a fast pace due to the growth in their businesses, all thanks to digital marketing. And its only going to get better with it in the near future. Yeah, the initial phase of the career of students can be a learning phase but after one year or two, scope of digital marketing in India for students is huge.

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